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Email & SMS

Email & SMS that
brings customers back.

Lifecycle marketing for eCommerce brands: automated flows, campaigns and segmentation that turn first orders into repeat customers.

Book a Free Retention Audit
  • Automated flows
  • Campaigns
  • Segmentation
  • Sign-up forms
Our email work

Designed to stand
out in the inbox.

A selection of campaigns and flows we've designed for eCommerce brands.

  • Email design: “Save 10% on Rope Flow” campaign
  • Email design: “Get 30% off any 3+ items” Valentine’s Day sale
  • Email design: “Kukui Oil” product email
  • Email design: “Fuller-looking hair starts at the scalp” nurture email
  • Email design: “Take the first step with Rope Flow” browse reminder
  • Email design: Father’s Day sale email
  • Email design: “Wear your mother’s jewelry today” Mother’s Day email
  • Email design: “Bite-sized energy is coming” launch teaser
  • Email design: “The Emperor’s Pepper is here” product launch
  • Email design: “Gut Repair” product email
  • Email design: “Fresh ingredients for Valentine’s meals” campaign
  • Email design: “Supercharged” product email
A good fit if

Sound familiar?

We rely on paid traffic and want more repeat customers.

Our welcome, abandoned cart or post-purchase messages are missing or out of date.

We send campaigns but aren't sure what's working.

We want emails and texts that look and sound like our brand.

We can help with all of that.

Campaigns

Campaigns worth
opening.

Planned sends for launches, promotions and news. We plan the calendar with you, design every email to match your brand and send it to the customers most likely to care.

Campaign calendarPlanned a month ahead

Launch teaserProduct launchHow-to emailSeasonal saleHoliday promoNew arrivals

Launch teaser email: “Bite-sized energy is coming”
Product launch email: “The Emperor’s Pepper is here”
How-to email: “3 simple steps that work”
Seasonal sale email: “Save 10% on Rope Flow”
Holiday promo email: “Get 30% off any 3+ items”
Collection email: “Wear your mother’s jewelry”
  • PlanningA calendar built around your launches, sales and seasons.
  • DesignOn-brand emails that look right on every screen.
  • SegmentationEach send goes to the customers most likely to care.
  • ReportingRegular reviews of what's working, so every send improves.
Automated flows

Messages that run in the background.

Each flow is triggered by something a customer does, so the right message arrives at the right time. We set up the sign-up forms, timing and logic, then keep refining.

  1. TriggerJoins your list
  2. Wait 2 days
  3. Wait 3 days
  4. CheckPlaced an order?
  5. Yes
    1. Exit flow
    No
    1. SMSYour offer ends soon
  1. TriggerViews a product
  2. Wait 2 hours
  3. Wait 1 day
  4. CheckAdded to cart?
  5. Yes
    1. Moves to cart reminder
    No
  1. TriggerLeaves items in cart
  2. Wait 1 hour
  3. Wait 1 day
  4. SMSYour cart is saved
  5. CheckCompleted checkout?
  6. Yes
    1. Exit flow
    No
  1. TriggerPlaces an order
  2. Wait 5 days
  3. Wait 2 weeks
  4. CheckLeft a review?
  5. Yes
    No
  1. TriggerNo order in 90 days
  2. Wait 1 week
  3. CheckOpened the email?
  4. Yes
    No
    1. SMSSomething new for you

FAQ

Questions about
Email & SMS marketing.

Costs, flows, SMS and what to measure.

Have a different question? Email hello@sugoidigital.com

How much does email marketing cost for an eCommerce brand?

Our Email & SMS programs start at $4,500 a month. That covers automated flows, campaign planning and design, segmentation and regular reporting. It starts with a free retention audit after a 30-minute discovery call.

What email flows should an eCommerce store have?

Start with five that run in the background:

  • A welcome series for new subscribers
  • A browse reminder for people who viewed a product
  • An abandoned cart reminder
  • Post-purchase emails that help customers use what they bought and invite a review
  • A win-back flow for customers who haven't ordered in a while

Is SMS marketing worth it for eCommerce?

For many brands, yes, when it works alongside email instead of repeating it. Email is better for stories, launches and product education. SMS suits short, timely messages, like a saved cart or an offer that's about to end. We build flows that use both, so each message goes out on the channel that fits it best.

How often should I send marketing emails?

There's no single right number. It depends on your audience and how much you have to say. We plan your campaign calendar a month ahead around launches, sales and seasons, and use segmentation to send each email to the customers most likely to care, which lets you send more often without wearing out your list.

What is a good email open rate for eCommerce?

Open rates are less reliable than they used to be, because Apple Mail Privacy Protection can count emails as opened even when they weren't. Clicks, orders and revenue per email are better signs of what's working. We review those regularly so every send keeps improving.

What does an email and SMS marketing agency do?

An email and SMS agency plans, builds and runs the messages that bring customers back. For our clients, that means sign-up forms, automated flows, a monthly campaign calendar, segmentation and reporting, with every email designed to match your brand and look right on any screen.

Email & SMSFree audit

Book a free
retention audit.

It starts with a 30-min discovery call. Afterwards, we'll send you an audit of your email and SMS program with what we'd fix first.

Starting at$4,500/month

We only use your details to arrange the call.