The Stronger Human
One website for a creator's whole world: community, education and commerce. We've built it, and kept growing it, with Nsima Inyang (opens in a new tab) since 2024.
- Audience
- 450K+ on YouTube, 250K+ on Instagram
- What we do
- Shopify website build, email marketing, supplier partnerships and ongoing dev support
- Partners since
- June 2024
- $1.4M in total sales since the store launched
- +141% sales growth in year two
- 39% of store revenue now comes from email
- 1 in 4 new community members join through the website
Not just
a store.
The Stronger Human is Nsima Inyang's movement-training brand: a membership community, a library of courses and ideas, and a shop of training tools. The website ties all three together, so readers find the right tools, shoppers discover the community and members come back to shop. We handle the website, email marketing and supplier relationships, so Nsima can focus on what he does best: creating content, coaching and leading his community.
- CommunityA paid membership with courses, coaching and challenges.
- EducationThe Five Pillars, a blog and a podcast.
- CommerceTraining tools from dozens of partner brands.
01Community
Membership that starts on the website.
The community lives on Skool, and most new members find it through Nsima's social channels. The website has become a second way in, with a membership page that shows what's inside: member video stories, plan comparisons and a clear 7-day free trial.
Homepage campaigns keep seasonal community challenges in front of every visitor.
- 1 in 4new community members comes through the website
Member stories on the site
Han
David W.
Steven K.
Danny J.
02Education
The method, explained.
The full teaching lives inside the Skool community. On the website, the Five Pillars page lays out Nsima's movement philosophy: what each pillar means, a simple way to practice it, and links to related articles and videos.
The page ends with two next steps: try the community free for 7 days, or shop the training tools.
03Commerce
Partner brands, no affiliate links.
Partner brands’ products are sold right on The Stronger Human’s website, and customers can buy from several brands in one checkout. Each brand ships its own items, so there’s no inventory to hold. The store keeps the margin, and every buyer becomes The Stronger Human’s customer, not the brand’s.
When Nsima finds a brand he wants to carry, we help negotiate terms, connect the brand’s store directly so products, stock and prices stay in sync, and look after the relationship.
- 100%of products on the site come from partner brands
- 35+partner brands with sales in the past year
- +19%higher average order value: $114 in year one, $135 over the last 12 months
Partner brands include
- Slushropes
- Winding Ropes
- Body Lever Shop
- Freedom Strength Co.
- WeckMethod
- Crossrope
04Email marketing
Email that brings people back.
We run The Stronger Human's email marketing, from automated series to regular campaigns. Emails help turn subscribers into community members, and keep members coming back as customers. Since the program launched in August 2025, email has become one of the store's biggest sales channels.
- 13% → 25%of customers are returning buyers, before vs. after the email program
$268Kin email-driven sales over the last 12 months, about 39% of store revenue
-
Welcome series$122K55% open rate and 741 orders from new subscribers.
-
Campaigns$105K104 sends with a 38% average open rate.
-
Cart, checkout and browse reminders$42KAutomatic follow-ups that bring shoppers back to finish.
Year two, by the numbers.
The store's first full year compared with its second.
-
Sales
+141% -
Orders
+124% -
Store visits
+83% -
Conversion rate
+73%
Want results like these for your brand?
Book a Free ConsultationStill building,
every month.
The Stronger Human is on our ongoing dev support retainer, so the site keeps improving after launch. Recent work includes:
A full redesign
A community-first homepage, new navigation, a dedicated membership page and an easier shopping experience.
Easier shopping
Menu-driven categories with breadcrumbs and related collections, so every product is a click or two away.
Clearer product choices
Guidance on rope and handle combinations and sizing, right on the product page.
A brand directory
One page that lists every partner brand, so shoppers can find the names they already trust.
Shopper support
A clearer returns page and support content that answers questions before they're asked.
“Sugoi Digital has impacted the way I do business substantially. From getting my store setup, and making the site intuitive, I've been able to drive traffic and convert sales due to his help in this area. If you need ANYTHING done to optimize your site, Sugoi Digital is the way to go.”
FAQ
Questions from
creators.
What creators usually ask before we start working together.
Have a different question? Email hello@sugoidigital.com
What kinds of creators can you work with?
We work best with creators who already have an engaged audience, in any industry. If people already follow your content, we help turn that attention into one website for your community, content and products, like we did for The Stronger Human.
Can my website work with the community platform I already use?
Yes. We design your website around the platform your community already lives on, so visitors can see what's inside and join in a few clicks. The Stronger Human's community runs on Skool, and about 1 in 4 new members now join through the website.
How is selling partner brands different from affiliate links?
With affiliate links, you send your audience to someone else's store for a commission, and the brand keeps the customer. Here, partner brands' products are sold on your own website. Customers can buy from several brands in one checkout, each brand ships its own items, and you keep the margin with no inventory to hold. That's how The Stronger Human's whole catalog works.
When you find a brand you'd like to carry, we help negotiate terms, connect their store directly to yours through Shopify Collective or other supplier platforms, and look after the relationship.
Do I need an existing website to get started?
No. We can build your website from zero, like we did for The Stronger Human in 2024. If you already have a website, we can redesign it or move it to Shopify. See Website Builds.
Can you run my email marketing too?
Yes. We can run your welcome series, campaigns and cart reminders, and use them to turn subscribers into members and keep members coming back.
For The Stronger Human, email drove about 39% of store revenue over the last 12 months. See Email & SMS.
What happens after launch?
Creator sites keep changing: new products, launches, promotions and content. With our ongoing dev support retainer, we keep improving your site every month. See Ongoing Dev Support.
Who manages my website once it launches?
We do. Sugoi Digital can manage your website for you, along with your email marketing and supplier relationships if you need them, so you can stay focused on creating content and leading your community.
How much does it cost?
Website builds start at $9,500, Email & SMS programs start at $4,500 a month, and dev support retainers start at $3,000 a month. Your quote depends on what your brand needs, and we'll walk through it on a free consultation.
Growing a creator brand?
Let's make it great.
Book a free consultation. Tell us about your community, content and products, and we'll talk through how one website can bring them together.